I enjoyed reading the progressive campaign being launched by the Chicagoland Apartment Association…one of the most aggressive that I have seen during my 24+ years in the apartment property management industry—and is modeled after the campaign done by the Philadelphia Apartment Association.
Chicagoland Apartment Association Unveils Apartment Living Campaign
http://www.multihousingnews.com/news/chicagoland-apartment-association-unveils-apartment-living-campaign/1004052301.html
Your take on the news article above? Has your local apartment association considered this kind of consumer marketing/awareness? From your point-of-view…do you think this campaign will make the intended impact? Do you think it will be helpful for prospective renters to look for the CAA logo…that designates membership in the Chicagoland Apartment Association?
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Posted by Patricia McLoughlin
